Big Data in Tourism Marketing Management
Big Data in Tourism Marketing Management
Author(s): Bilge KaramehmetSubject(s): Media studies, Financial Markets, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Sage Yayınları
Keywords: Marketing; Tourism Marketing; Social Media; Big Data;
Summary/Abstract: Big data which is accepted as the beginning new era has started to be used in marketing and even in tourism marketing social sciences as well. This new period has been an effect on tourism as well as the effect of scientific development on every field. The main purpose of this research; how to use big data in the field of tourism is to give a general answer. In this sense, firstly conceptual information about big data was given and then suggestions were made regarding the online tourism marketing via Tripadvisor, booking.com, yelp.com, agoda.com.
Journal: TURAN-SAM
- Issue Year: 9/2017
- Issue No: 36
- Page Range: 581-587
- Page Count: 7
- Language: English
