Customers’ Financial Literacy – European Perspective
Customers’ Financial Literacy – European Perspective

Summary/Abstract: The main finding which derives from the research is that financial literacy of customers on European market is far from the required level. The financial literacy level has been found to be affected by financial situation, education level, and workplace activity of customers. A significant difference in the level of financial literacy has been also observed with respect to respondents’ gender, education level and work activity. Financial literacy has significantly affected rationality of financial decisions of customers. It necessary to underline that the lowest level of financial literacy is observed in countries where the financial crisis had the strongest influence on economy.

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