Leczyć czy zapobiegać? Strategie retoryczne w kampaniach Krajowego Centrum ds. AIDS
To cure or to prevent? Rhetorical strategies in the campaigns of Polish National Centre for AIDS (Krajowe Centrum ds. AIDS)
Author(s): Katarzyna CzechSubject(s): Language studies, Sociology
Published by: Polskie Towarzystwo Retoryczne
Keywords: HIV;AIDS; social campaign; rhetoric in media;
Summary/Abstract: Social campaigns of the Polish National Centre for AIDS (Krajowe Centrum ds. AIDS) construct Poles' knowledge about HIV/AIDS. They make a social diagnosis, so investigating their rhetorical strategies allows one to recreate the image of the condition and its victims. The advertisements convince that HIV/AIDS is a universal concern. However, they do not offer any reliable information about the virus itself and about the ways of avoiding infection. They replace prevention with diagnostics.
Journal: Res Rhetorica
- Issue Year: 4/2017
- Issue No: 4
- Page Range: 75-86
- Page Count: 12
- Language: Polish