Kształtowanie cen ofert turystycznych na rynku usług morskiej żeglugi wycieczkowej
Pricing policy of tourist packages on the cruise ship tourism market

Summary/Abstract: There is a trend to decrease prices of cruise ship offers on the cruise ship tourism market due to the strong competition among cruise lines corporations. To sustain interest among consumers on the tourist market these entities look for various solutions in the development of the pricing policy to make their deals competitive. The purpose of this article is to identify the pricing methods of tourist offers by the organizers of cruise voyages including cruise lines corporations and their pricing policy. The article presents the results of the tests carried out by applying the exploratory method by using the cruise offerings available on the market suggested by the leading cruise lines corporations and published in their annual financial statements and reports.

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