Formation of social design and place of social advertising in Ukraine Cover Image

Формування соціального дизайну та соціальна реклама в Україні
Formation of social design and place of social advertising in Ukraine

Author(s): Antonina Dyogrik
Subject(s): Visual Arts, Environmental interactions, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: international social events; social advertising; associations; community; creative initiative; social problems; social model; ecological self-consciousness;

Summary/Abstract: The purpose of the work is to analyze the dynamism of the development of social design in Ukraine and to characterize its present condition and circumstances, which became the prerequisites for its progress. The methodology of the research consists of the functional-planned analysis and method of informational approach to the search and analysis of scientific, graphic and historical materials, directions of the development of social projects in Ukraine and the accompanying events, revealing their most informative aspects and synthesis of the general picture of the events and results that led to them. The scientific novelty of the work lies in the disclosure of graphic methods and design concepts used in the collected and submitted for consideration in the article analogs of the existing Ukrainian forums and exhibitions. devoted to ecological and social problems that have gained international recognition. Conclusions. Social advertising is a new, but more and more popular way to ensure the self-organization of society, emphasizing the individual's individuality of every citizen of society. The popularization of the idea of social fashion and examples of the application of social design in Ukraine currently requires the development of the ecological consciousness of citizens, in particular, involving younger generation into solving the most important environmental and social problems through their participation in cultural-mass organizations, environmental protection, educational and other activities.

  • Issue Year: 2017
  • Issue No: 2
  • Page Range: 203-207
  • Page Count: 5
  • Language: Ukrainian