A Finnország-márka – Az arculatépítés és az oktatás –
Finland-brand

Summary/Abstract: In our study we offer an insight into the brand-building processes being pursued in Finland and examine how we can trace the international reputation of Finland’s education system in today’s developing “Finland-brand”. Our study is based on the internationally accepted nation-branding theories (Simon Anholt, Peter van Ham). We will introduce discourses that connect with the results obtained by Finnish students in PISA measurements on the basis of our former studies. In this beginning stage of our examination, we concentrate on electronic documentation and press ‘appearances’ of this Finnish nation-branding. It may be stated that besides values connected to the welfare state and highlighting economic successes, the reputation of Finland’s education system, which has a prominent place on the international stage, is also an integral part of the development of the “Finland-brand”.

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