Characteristic competitiveness of Chinese companies operating through Chinese Aliexpress platform on the European market Cover Image

Charakterystyka konkurencyjności chińskich przedsiębiorstw działających poprzez chińską platformę Aliexpress na rynku europejskim
Characteristic competitiveness of Chinese companies operating through Chinese Aliexpress platform on the European market

Author(s): Klaudia Reikowska
Subject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Chinese company; sales platform; competition; quality; price;

Summary/Abstract: The sale of goods carried out by the Internet as part of the operation of various types of auction platforms and services is becoming more and more common. The European market is in this aspect an excellent place for transactions in the perspective of a potential entrepreneur seeking a market. One of the great examples presenting the attractiveness of this type of services is the Chinese AliExpress sales platform, which in Europe is gaining a huge audience. Chinese enterprises, which are the base of bidders functioning on this portal, have to face many challenges in the aspect of quality guarantee, delivery method and time and are challenged to build their competitiveness in terms of increasing innovation, brand building and trust as well as focusing their activities on implementation and absorbing new technologies. The purpose of the article is to characterize the competitiveness of Chinese enterprises operating on the European market through the Chinese AliExpress sales platform. Thanks to the analysis of various aspects of competitiveness and the way these entities operate, conclusions will be drawn verifying the hypothesis assuming that Chinese enterprises operating on the European market through the AliExpress sales platform raise their competitiveness and change the stereotypical thinking about Chinese products and goods identified with low quality and price.

  • Issue Year: 2017
  • Issue No: 16
  • Page Range: 87-97
  • Page Count: 11
  • Language: Polish