Osoba jako produkt w koncepcji marketingu wyborczego
The person as the product in the concept of electoral marketing

Summary/Abstract: In the paper, the author concentrated on the product in the context of contemporary election marketing. The paper discusses the specificity of the product-person, its place in the continuum of the product "material good-service", chosen factors affecting the home position of candidates participating in elections, as well as individual characteristics of candidates, being able to influence on the decisions of electors. Elements forming the image of the candidate and classification of the types of candidate’s image were also included in the paper.

• Details
• Contents