Wpływ kultury na zachowania konsumenckie
Cultural influence on consumer behaviour
Author(s): Karolina ZiębaSubject(s): Business Economy / Management, International relations/trade, Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: Analysis of international markets shows the deep differences between countries that affect lifestyle, behavior and attitudes. Cultural aspects may largely determine the purchasing behavior of consumers. This seems particularly important in globalizing markets. Awareness of cultural differences affects the effectiveness of marketing efforts and increases company competitiveness.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 16
- Page Range: 401-411
- Page Count: 11
- Language: Polish