Innowacja instytucjonalna w warunkach transformacji otoczenia
The institutional innovation in terms of transition of the environment

Summary/Abstract: The development of business activity in the emerging market environment poses a challenge for many enterprises applying traditional strategies. It is partly due to the so called institutional voids. As a result, business models adjusted to mature market philosophy may require reconfiguration. An essential condition is identification of environment morphology which may turn out to be difficult for enterprises from outside a particular market. An additional aspect which should be taken into consideration is the fact that institutional transformation makes the environment highly volatile, which entails the need for continuous review of assumptions regarding the configuration of sources of company’s performance. The objective of this article is to determine the role of emerging market institutions in replication or innovation of a business model. For the purposes of realisation of the objective set the results of author’s own studies conducted on the basis of qualitative methods (case study) will be used. Generalised conclusions will be used to formulate guidelines for enterprises explaining how to manage in the conditions of uncertain environment.

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