СТАН І ТЕНДЕНЦІЇ РОЗВИТКУ ТУРИСТИЧНОЇ ГАЛУЗІ УКРАЇНИ В КОНТЕКСТІ КАДРОВОГО ЗАБЕЗПЕЧЕННЯ
STATE AND TRENDS IN THE DEVELOPMENT OF UKRAINE’S TOURISM INDUSTRY IN TERMS OF HUMAN FACTOR

Summary/Abstract: The expansion of social functions and increasing demands for skilled tourism industry has necessitated the study of the industry’s human resource. The purpose of this paper is the analysis of tourism competitiveness in Ukraine, particularly in terms of staffing. Performance impact of tourism on the economics of the country which is determined by the tourist multiplier is given special attention. Employment, formation and usage of human potential of the tourism industry are evaluated. According to the study, concluded that in Ukraine there is no integrated educational base for tourism human resource. The current state of the tourism industry is characterized by a lack of skilled employees and weakness of labor market. The law degree of realization of the social goals in staffing is observed. Disadvantages of staffing mechanism and ways to increase the qualification level of employees are identified. Practical recommendations to ensure qualitative changes in the structure of the human factor of tourism industry are developed.

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