LEAN STRATEGY APPLIED IN THE ORGANIZATIONAL CHANGE PROCESS MANAGEMENT
LEAN STRATEGY APPLIED IN THE ORGANIZATIONAL CHANGE PROCESS MANAGEMENT

Summary/Abstract: In terms of a complex and volatile external environment, generally characterized by speed in innovation of technology and products, and by increasing market competition, the clients and customers’ demands grow continuously, which require changes in the organizations. Nevertheless, these changes are designed to maintain or increase the performance of the organizations. Besides, the changes that have proven to be successful used the lean concept, developed by Toyota since 1990. In this context, the paper is aiming to present a brief review of the basic concepts on change management and lean management as the foundation stone for a lean strategy model design. Finally, a model of the lean strategy for the managers of any organization is proposed.

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