Регионална интеграция на туристическите ресурси чрез маркетингови програми
Regional Integration of Tourist Resources Through Marketing Programs
Author(s): Boyana Boyanova, Plamen Lakov, Svetlana NenchevaSubject(s): Economy, National Economy, Tourism, Human Resources in Economy, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: tourism; tourist infrastructure; marketing; recreational sphere
Summary/Abstract: This article discusses regionalization schemes in international tourism exchange and possible directions for marketing research through marketing programs. The aim is to achieve an efficient absorption of the territorial tourism-recreational resources. The result of the survey will support the formation of new sites from the tourist infrastructure – functional tourist areas. Recommendations are proposed for improving the management of the tourist recreation area at the level of the subjects – national organizations and public institutions of national and local importance.
Journal: Социално-икономически анализи
- Issue Year: 2018
- Issue No: 1
- Page Range: 7-15
- Page Count: 9
- Language: Bulgarian