A Study of the Demographics, Exposure Levels, and Perceptions of the Viewing Audience of Pastor Joel Osteen, America’s Most Popular Preacher
A Study of the Demographics, Exposure Levels, and Perceptions of the Viewing Audience of Pastor Joel Osteen, America’s Most Popular Preacher
Author(s): Michael S. JeffressSubject(s): Media studies, Theory of Communication, Pastoral Theology, Sociology of Religion
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: mass media; public communication; televangelism;
Summary/Abstract: Joel Osteen is America’s most popular televangelist and pastor of the country’s largest congregation, Lakewood Church in Houston, TX. The 54-year old has been preaching since 1999, and his sermons air in over 200 U.S. markets and over 100 around the world. This study provides a brief introduction to the man and his ministry and reports the results of a selfselective survey (N = 403), employing analysis of variance and correlation analysis to examine relationship between viewer exposure to Osteen and perceptions of him and his message through five measurement scales. Key demographic variables are also considered for interaction effects.
Journal: Journal of Media Critiques
- Issue Year: 3/2017
- Issue No: 12
- Page Range: 291-309
- Page Count: 19
- Language: English