Koszty transakcyjne jako determinanta wyboru modelu dystrybucji opartego o marketing wielopoziomowy
Transaction costs as a determinant of choosing a distribution model based on multi-level marketing

Summary/Abstract: The aim of the article is to present the phenomenon of dynamic development of the concept of distributionof products and services based on a multi-level marketing model. Involvement in a scientific discussionon changes in the economy that testify to the reevaluation of determinants of economic decisions inorganizations and may form the basis of new paradigms of the new institutional economy. Paradigms inwhich not only the scale of transaction costs is important, but also the fact that they can be located insidethe organization. The article shows that this approach leads to a situation in which transaction costs may besomehow the company’s assets. All this takes place as a consequence of the revaluation of the determinantsof transactions that are heading towards the so-called soft factors connected, for example, with the phenomenonof trust in the organization, networking of entities, the phenomenon of prosumption and the win-winstrategy, understood more broadly than just satisfying the needs of the consumer technically related to thefeatures of the product or service.

• Details
• Contents