Fuzje i przejęcia jako strategia rozwoju korporacji hotelowych w warunkach globalizacji rynku
Mergers and Acquisitions as a Strategy for Development Hospitality Corporate under Market Globalization Conditions

Summary/Abstract: Mergers and acquisitions of the hotel corporations are recognized as elements that support the development of the economy. Developed countries consider it as one of the basic methods of implementing the organization’s development strategy. The purpose of this article was to present the role of this kind of processes in the strategy of growth and development of hotel corporations. In order to best interpret the problem, the case study method and the critical analysis of the literature of the subject were used. As a result of the research, global hotel corporations are merging to acquire new markets, limit competition, and gain competitive advantage.

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