Family Business Identity as Source of Performance, Efficiency and Competitive Advantage
Family Business Identity as Source of Performance, Efficiency and Competitive Advantage
Author(s): Horia MoaşaSubject(s): Social Sciences, Sociology
Published by: Editura Universitatii Transilvania din Brasov
Keywords: organizational identity; family business; founders; non-family members;
Summary/Abstract: This paper addresses the importance of understanding the creation and continuous development of organizational identity as a source of performance, efficiency and competitive advantage of family businesses in relation to non-family businesses. I present three stages of family business identity creation and development and their unique characteristics that drive performance and efficiency: founder or founding family controlled stage, extended family stage and non-family members and management stage.
Journal: Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law
- Issue Year: 12/2019
- Issue No: 1
- Page Range: 79-84
- Page Count: 6
- Language: English
