TRANSMEDIA STORYTELLING: TRACKING COLLECTIVE INTELLIGENCES IN CONTEMPORARY TIMES OF EXPERIENTIAL MARKETING
TRANSMEDIA STORYTELLING: TRACKING COLLECTIVE INTELLIGENCES IN CONTEMPORARY TIMES OF EXPERIENTIAL MARKETING

Summary/Abstract: This paper aims analyzing how narratives transmedia are taking advantage of the evolution of the consumer to prosumer. This in order to explore through various cases, citizen actions caused by credible stories with which they connect and they want to be part of. In this way, the collective intelligences and the culture of convergence leads to think beyond the technological artifacts. Transmedia storytelling is a possibility of connection, immersion and experimentation, in times where cultures industrialize with greater vigor and where people sacrifice part of their privacies allowing a brand, a social reason or a media discourse to be part of their daily life.

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