THE DISCOURSE OF PROMOTIONAL TOURIST LITERATURE IN MONTENEGRO
THE DISCOURSE OF PROMOTIONAL TOURIST LITERATURE IN MONTENEGRO

Summary/Abstract: Sociolinguistics and discourse analysis have recently recognized the domain of tourism as an important context for investigation. This study examines the development of language and discourse in tourism literature, with special emphasis on the insights gained into the promotional practice in Montenegro. The current thesis studies language as a driving force in the field of tourism and points out its pragmatic power which comes to the fore in promotional literature. The research procedure is based on the contrastive / comparative analysis of tourist guidebooks and magazines issued by the National Tourism Organisation, MAPA of Montenegro and Montenegro Airlines. The analysis of lexical, syntactic and textual features of the material was carried out within the framework of contemporary discourse analysis theory with the aim of showing to what extent the language of tourism is specialized. Tourist promotional literature must fulfill three basic functions - to inform, to promote and to persuade. Consequently, the main characteristics of the discourse in such material is the use of poetic language, with prevailing figures of speech and exaggerated language, along with other stylistic devices and structured grammatical units.

• Details
• Contents