Wykorzystanie portali społecznościowych w wybranych sklepach internetowych branży RTV/ AGD w Polsce w świetle badań własnych
The Use of Social Media at Selected Internet Electronic/ Household Goods Retailers at Poland – Research Results
Author(s): Bartłomiej StopczyńskiSubject(s): ICT Information and Communications Technologies, Socio-Economic Research, Commercial Law
Published by: Społeczna Akademia Nauk
Keywords: social media; communications; e-commerce; relationship
Summary/Abstract: Social media are getting fast growing form of communication. Today customers often use available social media looking for information about companies. Interesting question seems to be, how the electronic/household goods online retailers may use social media to communication with customers. The object of this article is analyse of online retailers activities on most popular social services.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 9.2
- Page Range: 25-38
- Page Count: 14
- Language: Polish