Współtworzenie doświadczeń, emocje a zadowolenie
i intencje osób zwiedzających atrakcje turystyczne
Co-Creation of Experiences, Emotions and Satisfaction in the Context
of the Intentions of Visitors to Tourist Attractions
Author(s): Marek Nowacki, Zygmunt KruczekSubject(s): Economy, Business Economy / Management, Tourism, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: value co-creation; visitors’ experiences; relationship model; visitor attractions
Summary/Abstract: The article presents the results of research into the dependencies between, on the one hand, the co-creation of experiences, the experiences themselves and emotions,and on the other, the satisfaction and behavioural intentions of visitors to tourist attractions. The authors have conducted verification of eight relationships between the model variables, taking into consideration the influence of the tourist attraction context. Thestudy was conducted using the diagnostic survey method amongst visitors to three tourist attractions (N = 465): the 23rd Archaeological Festival in Biskupin, the “Poznań Gateway”Centre for the Interpretation of Heritage, and the National Museum in Kraków. Verification of the relationships between the variables were conducted using partial least squares structural equation modelling (PLS-SEM), employing the SmartPLS 3 software. Theoretical conclusions were drawn on the structure of tourist experiences and the co-creation of suchexperiences.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 20/2019
- Issue No: 2.1
- Page Range: 31-42
- Page Count: 12
- Language: Polish