INNOTOOL, ИНСТРУМЕНТ, ПРЕДНАЗНАЧЕН ЗА МЕНИДЖЪРИТЕ НА МСП ЗА ПРЕОДОЛЯВАНЕ НА ПРЕДИЗВИКАТЕЛСТВОТО - ИЗГРАЖДАНЕ НА УСПЕШЕН БИЗНЕС МОДЕЛ
INNOTOOL, INSTRUMENT FOR SME MANAGERS TO OVERCOME THE CHALLENGE OF BUILDING SUCCESSFUL BUSINESS MODELS

Summary/Abstract: The purpose of the publication is to describe the main modules for the InnoModel tool, their function, links and a way of interpreting the analysis results. InnoModel is a web-based tool, part of InnoTools tools designed for SME managers and facing the challenge of building a successful business model. It is a graphical representation of a typical business model, containing 9 building blocks. These elements represent the values of an organization and their interconnections. InnoModel can be used as a strategy tool for the development of a new SME or for existing business analysis and innovation potential improvement. Because of InnoModel visual interface, all of the SME's can have clear visual representation of all elements of importance which could be easily considered by managers. By looking at the InnoModel module, each organization can adjust its value proposition and structurally improve its strategy.

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