Theoretical Aspects of Political Advertising Cover Image

Theoretical Aspects of Political Advertising
Theoretical Aspects of Political Advertising

Author(s): Georgi Lyubenov Manolov
Subject(s): Economy, Marketing / Advertising
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: JEL: M37

Summary/Abstract: The historical roots and subsequent development of political advertising in the modern world are examined. A definition of this type of advertising is derived based on a review of some of its most important scientific productions. The views of leading theorists of political advertising in the twentieth century are presented. A classification of the main types of political advertising is made.

  • Issue Year: 2019
  • Issue No: 6
  • Page Range: 54-73
  • Page Count: 20
  • Language: English