Book Review
Book Review
Author(s): Nevin Karabiyik YerdenSubject(s): Economy, Book-Review
Published by: Transnational Press London
Keywords: Book Review; Transnational Marketing Journal; Pricing; The New Frontier;
Summary/Abstract: Gábor REKETTYE and Jonathan LIU (2018). Pricing - The New Frontier. London: Transnational Press London, 320pp, ISBN: 978-1-910781-83-8. Reviewed by Nevin Karabiyik Yerden.
Journal: Transnational Marketing Journal (TMJ)
- Issue Year: 7/2019
- Issue No: 2
- Page Range: 257-258
- Page Count: 2
- Language: English
