TYPOLOGY OF CZECH BETTING AGENCIES’ CUSTOMERS
TYPOLOGY OF CZECH BETTING AGENCIES’ CUSTOMERS
Author(s): Daniel MedSubject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Application; Bet; Betting Market; Computer; Market Research; Ofice; Ofline Customers; Online Customers; Segmentation;
Summary/Abstract: The contribution analyses the current situation regarding betting agencies in the Czech Republic, and based on data gained creates a typology of betting groups. Although the current situation on the betting agencies market speaks clearly in favor of on-line betting, the form of off-line betting (subsidiaries) cannot be left out, even it can be taken as irreplaceable. The created typology describes three basic betting groups primarily divided by the way of betting, however, there are other aspects characteristic for those groups. The betting groups were purposefully named Computer, Application and Ofice.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 641-651
- Page Count: 11
- Language: English
