CURRENT STATE OF STARTUP COMPANIES IN THE CZECH REPUBLIC: SAAS AND OTHER ONLINE TECHNOLOGIES Cover Image

CURRENT STATE OF STARTUP COMPANIES IN THE CZECH REPUBLIC: SAAS AND OTHER ONLINE TECHNOLOGIES
CURRENT STATE OF STARTUP COMPANIES IN THE CZECH REPUBLIC: SAAS AND OTHER ONLINE TECHNOLOGIES

Author(s): Lukáš Durda, Jiří Mezuláník
Subject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Internationalization; Online Technologies; Startups;

Summary/Abstract: The Czech startup environment is not too much mapped and official startup statistics are not available. The aim of the paper is to provide basic information on the structure of Czech startups and their activities based on the results of the questionnaire survey and comparison with other studies. Attention is also paid to areas where startups apply help and advice (including marketing advice). Estimates of the number of startups vary from about 300 to 2000 startups. The authors assume the existence of approximately 1300 to 1600 startups. Most startups operate in the areas of software development, web technology and services, e-commerce and marketing technologies. According to own research, 80% of startups are developing a new product. In terms of internationalization, startups usually carry out the entry into foreign markets already in the first years of business, but the share of foreign activities in revenues and the number of the market entries can be assessed as low. Research results demonstrate a high level of use of aid in a number of areas, including the use of marketing consultancy.

  • Issue Year: 7/2019
  • Issue No: 1
  • Page Range: 816-836
  • Page Count: 21
  • Language: English
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