КУЛЬТУРНИЙ ТУРИЗМ ЯК СФЕРА РЕАЛІЗАЦІЇ ДОЗВІЛЛЄВИХ ТЕХНОЛОГІЙ ТА ВІРТУАЛЬНОГО ДОСВІДУ
CULTURAL TOURISM AS A SPHERE OF IMPLEMENTATION OF LEISURE TECHNOLOGIES AND VIRTUAL EXPERIENCE

Summary/Abstract: The purpose of the work is the study and formation of a tourist product and tourist destination based on the use of cultural heritage and the image of the territory. The research methodology is based on the concept and theoretical conclusions in the field of cultural studies, aesthetics, philosophy, and tourism science and art history. The scientific novelty of the article is the development of a new model of cultural tourism, where the production of services is transformed by the technology of servicing and increasing the comfort of acts of acquaintance with certain objects into the technology of providing the sum of impressions based on the emotional, sensual and active experience of understanding the culture of destination. Conclusions. Studies of recent decades have highlighted the growing search for cultural “experience” and the development of various segments of the demand for cultural tourism and the growing integration of cultural tourism with other tourism sectors such as religious tourism, gastronomic tourism and literary tourism. Keep in mind that cultural tourism in the "classic consumerism style" has not gone in the past and is not losing popularity, but it tends to enrich the tourist experience due to the emotional-sensory component and increase the interactivity with tourists. any service company becomes a provider of impressions, which requires a dedicated effort and a meaningful approach, and service in the hospitality industry is already becoming a key criterion in consumer choice and behavior. The role of staff is growing, and the ability to build relationships with customers is becoming increasingly critical.

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