Negative axiological significance of some neologisms of English business discourse Cover Image

Отрицательная аксиологическая значимость некоторых неологизмов англоязычного делового дискурса
Negative axiological significance of some neologisms of English business discourse

Author(s): Veronika Viktorovna Katermina, Taťjana Sergejevna Mikitanova
Subject(s): Economy, Lexis, Pragmatics
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: business discourse; neologism;

Summary/Abstract: The article is devoted to the study of the values of the English-language business discourse on the example of neologisms. The question about the nature of axiology as well as neology in the modern picture of the world is raised. The following values of the business sphere are considered: success, money, independence, greed, competition, and continuity. For each type of value examples are given, comments on them are given too, and an estimated analysis of these units is provided.

  • Issue Year: 11/2020
  • Issue No: 43-44
  • Page Range: 72-77
  • Page Count: 6
  • Language: English
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