Destinasyon Markalaşmasında Logo ve Amblemler: Ardahan Kent Örneği
Logos and Emblems in Destination Branding: A Sample of Ardahan

Summary/Abstract: Cities are unique and unexcelled places for people. Every city has different identity and value in this sense. The identity of the cities becomes meaningful with their logos and emblems. Logo and emblem designs are the first exposed faces of the cities. It is a known fact that logos and emblems enhance the recognition of the destinations, create their identity and highlight the publicity, uniqueness, specialness and excellence of the cities. The aim of this research is to exhibit the importance of the logos and emblems during the becoming of Ardahan which is one of the most important border cities of Turkey as a destination brand. Within this framework the other aim of this research is to analyze the usability of logos and emblems in Ardahan destination in core values reflecting brand identity. For this purpose, logos of 9 destination managing organizations having the characteristics of public corporation in Ardahan have been analyzed. Research findings showed that; organizations are eager to protect the core values. Nevertheless, it can be said that understandability, simplicity and memorability of logos are insufficient. As a consequence, it is recommended for the destination managing organizations to work with professionals in their logo designing process.

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