We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.
Grammar rules are part of the content to the same extent as lexical elements. Grammar puts its imprint on the oral expression through those means which allow for presenting and emphasizing information, organising it logically and thus ensuring the coherence and the cohesion of thought and consequently text cohesion. The present study aims at analyzing and classifying the mechanisms of contemporary Italian which help create and manipulate enunciations using the morphologic and syntactic procedures of standard anaphora with a precedent in the discourse chain: pronominalisation, nominalisation, relative transformation and passive transformation.
More...
My paper aims to analyse the consequences of an exclusively utilitarian education taught by Mr. Gradgrind in Charles Dickens’s novel Hard Times. At the same time this paper will bring forth Dickens’s solution to ameliorate the effects of utilitarian education: the attempt to unify the “wisdom of the head” with the “wisdom of the heart”, in order to attain a powerful bond between mind and feelings. Therefore, a better future of the education provided in Victorian schools lies in the hope of softening the hearts of the learned ones.
More...
The article deals with the challenges of managerial communication. The first part focuses on its characteristics. The evolution of management determined the occurrence of a specific form of managerial communication. This type of communication has become a real force, occupying a central place in the work of any manager. In the second part, I outlined the purpose and objectives of managerial communication. Also, managerial communication in any organization is subject to specific ethical rules, contained in the organizational culture, in the organizational policy and obviously in the ethics of employees from top management. Afterwards, I presented its functions and the communication inside the company between manager and employees and also inside a team. The last part focuses on strategies of communication at organisation level. The conclusion of the article is that managerial communication style is mostly influenced by the work style of the leaders with subordinates. The adoption of a particular style of communication depends on several factors such as: leadership skills and personality, competence and subordinates’ personality, leadership style practiced by top managers and organizational culture.
More...
The aim of this article is to examine the life history as a research method in the humanities and social sciences. It focuses on numerous insights into social change that life histories can provide while also exploring prominent challenges that can arise when applying this method. An example of a life history of a pensioner from Moldavia, Romania is presented in order to illustrate their potential. It describes labor she performed in agriculture, success she experienced raising a family and building a house, access she gained to various entitlements under socialism and sentiments she had about her life.
More...
The present paper sets out to analyze ways to make the recipients of ad messages develop wishful thinking. The focus lies on a somehow predictable advertising strategy, which combines the debate in ethnicity aspects and the advantages of the “objects of desire”: since the 90’s but especially in recent years, the cross-cultural setting in the Romanian advertising for German products is defined by the frequent use of the national stereotype, which turns out to be a rewarding seminar topic for both L1- and L2-learners of German. The external, international image of the Germans, for instance in Romania (“Fremdbild”) is remarkably favourable. Therefore, German products (mainly technology) traditionally speak of reliability, high/best quality, technological excellence or even of perfection.
More...
Without intending to be exhaustive, I have drafted here a brief presentation of the brand, of its features and evolution. We have to take into account the fact that today everything is bought and is appreciated according to the importance of its brand on the market. It is used to identify the product, it is a reason of its superiority and a guarantee of its authenticity and quality. Products have names, just like characters. A certain commercial heraldry is reached, given by brands whose names have become international. Nowadays the symbolic power of brands renders companies, the market and us dynamic. They can be neither ignored nor contested.
More...
The present paper provides insight into ways of crafting powerful political campaign images to convey specific messages to the electors. Essentially, there are two main reasons for studying visual imagery in the political field. First, we need to know what visual images are constructed while delivering the political message, and second we need to determine the effects of the images. Taken these aspects into consideration we will focus our attention on two important elements of visual images when political images are under scrutiny: production techniques and politicians’ nonverbal behavior cues (with emphasis on affect displays).
More...
The article is part of a research aiming at establishing the characteristics of the advertising discourse in French magazines published during the first decade of the 21st century. The same pattern is applied to analyse various magazines addressing various types of audience, namely the image, the brand and product name, the slogan writing techniques, the functions of the advertising text, the framework of enunciation, the traces of subjectivity in the discourse, the type of advertisement and the speech contract. Finally, the author makes some remarks on the universe of advertisements in these magazines and points out the characteristics of the advertising discourse of the first decade of the 21-st century as they appear in left politics magazines.
More...
This article presents the intricate relationship between university and society in the new context of social, cultural and economic changes. It highlights the roles and functions of the universities in the so-called knowledge society, taking into account the academic capitalism philosophy. The article also points out that the functions a university performs in our society are directly related to the adopted type of management and that universities should pay more attention in defining and implementing their mission.
More...
Sub-divided into 8 chapters which start from theoretical considerations toward a gradual close-up on the Romanian context and its own examples of innovative Romanian business organizations, the book documents a topic less present in the form of a consistent book in the Romanian managerial literature. As stated by the author herself “the departing premises for the book lies in the too loose use in the Romanian public discourse of the term ‘excellence’ as final goal to be accomplished for social development, a goal to which all organizations are constantly called upon to contribute and offer their best input”.
More...
Numerous arguments have been made in support of literature for language instruction of all types, including English for Academic Purposes (Hirvela, 1990). Extensive reading (Day& Bamford, 1998) is proposed to enhance reading fluency, vocabulary competence, and the enjoyment of reading. Both proposals seem promising for international scholars, increasingly required to communicate in English (Pérez-Llantada, 2012). In this preliminary study, an extensive reading approach involving literary texts was employed in English classes for EAL scholars. Results suggest that literature enhances classroom interactions, and extensive reading, after considerable orientation, did lead to an increase in reading outside of scholars’ specialized fields.
More...
Írásom középpontjában a magyarországi örmény diaszpóra első rétegének recens identitás-megőrzésre irányuló kulturális stratégiái állnak – az a kulturális irányzat, amely napjaink vissza-armenizálódási folyamatának fő mozgatórugója, és amelyet én neoarmenizmusnak nevezek, a 19-20. század fordulóján kibontakozó, örményidentitásmentő armenizmus mozgalmára való visszautalásként, illetve ezzel a mozgalommal való nagy hasonlóságai miatt. Kulturális stratégiáknak nevezem ezeket a folyamatokat, mivel mindkettő valamiféleképpen egy diaszpóra-csoport kulturális identitásának megőrzését célozza – ennek kifejtésére azonban hadd térjek vissza később. Ahhoz, hogy megértsük ezeknek a kulturális stratégiáknak, örményidentitás-mentő mozgalmaknak a létrejöttét, illetve működésük szükségességét, először is érintőlegesen szólnunk kell a magyarországi örmény diaszpóra rétegeiről.
More...
Honnan tudjuk, mi Európa? Ránézünk a térképre felülről, és rábökünk az ujjunkkal: ez Európa! Egy piros filctollal még körbe is rajzolhatjuk, mi tartozik hozzá és mi nem, mintha Európa csak egyszerű anyag lenne, a tér egy meghatározott szelete – egy kiterjedés, konkrét forma. De Európa lehet, hogy valami más, nem csak egy olyan elem, amelynek megvan a maga hosszúsága, szélessége és magassága. Európa, hogy úgy mondjuk, mindennek ellenére, nem egy paralellepipedon.
More...