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Review of: Л. Цонева. Езиковата игра в съвременната публицистика. Велико Търново, издателство „Фабер“, 2000. 176 стр.
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Our contribution offers a semiotic analysis of the advertisements in which Roger Federer, a sports legend, appears. The material also includes a swot analysis and one of the consumer market that the Swiss player has a beneficial influence on. The personal brand is always a current problem, and the name Federer is enough to provide a complete and astonishing flowering even after the end of the actual career.
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Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
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Media ownership in Ukraine has been of interest to many researchers for years, so it could not be absent at this particular time. In the widespread chaos of the war that prevailed in Ukraine after 24 February 2022, Ukrainian and foreign experts have re- peatedly drawn attention to the role of the media. Since the beginning of the war, the Ukrainian media have started to work together according to a single agenda, centred around the latest news from the front. The media are mostly owned by the oligarchs. The oligarchs are also part of Ukraine’s complex media system. Just before the war broke out, the oligarchs left which caused a general outcry. Upon their return, business people spoke quite impartially about the war. The aim of the presented article is to present the impact of the war on Ukrainian private media and media business.
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The article addresses the topic of how a journalist using SOCMINT technology ob- tains data and information, as well as the issue of the workshop of the modern journalist in the age of technology. The area explored concerns the essence of the role and function of social media in the journalistic profession. The aim is to indicate the process of obtaining information for journalistic material and to show the speed and ease of finding such in- formation through social media. The article analyses articles based on information, data and multimedia from Facebook, Instagram and Twitter.
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Abortion is topic that was present in the Polish social discourse of the interwar period, touching upon politics, law and medicine. The topic was a subject of heated debate, and it has showcased radically opposing views in the printed press. The article highlights the arguments of Catholic journalists in favour of the protection of the conceived life.
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The purpose of this article is to analyze the content of posts about the National Reconstruction Plan (NRP) published on Twitter. The two largest news stations in Poland were subjected to observation: TVP Info and TVN24. The theoretical part presents selected issues concerning the social network itself, media pluralism and possible areas for conducting media content analysis. The empirical part uses qualitative research methodology. The technique used was media content analysis based on a previously developed categorization key. This made it possible to identify the dynamics of discourse, opinion writers and thematic threads that were taken up on the Twitter.
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This article tries to fill the gap in the literature on the use of Facebook Messenger as a space for organizing help in the event of an international crisis – which is the war in Ukraine. The aim of the study is to answer the question whether Messenger was an effective tool for organizing the work of a group of spontaneously gathered volunteers in the initial phase of this crisis. To find the answer, the method of covert participant observation, categorization of chat content and a quantitative method were used to determine the number of group members and their activity. It turned out that Facebook Messenger allows you to support the organization of the group and coordinate its tasks, but it generates limitations listed in the text of the article and is not a tool that satisfies all communication needs.
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Disinformation is not a new phenomenon, but it is undoubtedly becoming more and more common, posing a threat to both modern societies and democratic states. The aim of the article is to analyze the evolution of Chinese disinformation, which has become visible since the outbreak of the COVID-19 pandemic, and to confront it with its Russian counterpart. The article presents Beijing’s previous defensive practice in the context of spreading disinformation, consisting in improving China’s image with positive messages about the state. Particular attention was paid to changing the Chinese approach since the COVID-19 pandemic to a more offensive one, using Russian disinformation methods and tools. Presented, among others the presence of Chinese diplomats on Twitter in the spirit of wolf-warrior diplomacy, Beijing’s activities in the USA, Africa and Europe, and Chinese tools of influence such as TikTok. The article also analyzes the similarities and differences between Chinese and Russian disinformation, paying attention to the strengths and weaknesses of both countries in the context of conducting influence operations.
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The Internet changes not only human language and communication behaviour but also allows new forms and text genres to appear. Their development is often determined by the factors which did not exist before or were insignificant for traditional oral and written discourse. Consequently, researching pragmatic aspects of computer-mediated communication requires an interdisciplinary approach that considers linguistic, psychological, and technological knowledge. This is the case of clickbait, i.e., content whose primary purpose is to attract attention and encourage visitors to click on a particular web page. This paper shows how it works in the Internet environment and explains the use of linguistic strategies in the context of UX design research and the psychological phenomenon of the curiosity gap (Loewenstein, 1994). It also considers the problem of tabloidization of the new media.
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Using social media as an information source poses several challenges ranging from limited credibility, biased content, overwhelming quantity of information to misinformation, whether intentional or unintentional. Overall, it is essential to be critical of the information available on social media and to verify the accuracy and reliability of the sources before using it in any decision making process or intelligence cycle.
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In the context of the war launched by Russia in Ukraine, social networks have become an echo chamber of the conflict on the ground, a huge theater of imagological battle, where different versions of reality are confronted in order to gain popularity. Digital memes are a highly visible phenomenon of contemporary digital culture and could not escape the mobilization process triggered by the war in Ukraine.
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This study analyzes the integration of narratives in the universe of journalistic practices for constructing the Covid-19 pandemic in the Romanian press. We investigate how journalists from some publications have used narrative techniques to depict the reality of the pandemic using a military doctor’s story from his Facebook page. Studies on journalistic practices through a narratological prism (Grevisse, 1997; Lits, 2001, 2011, 2012) show that the media resort to the use of emotional memories, particularly in the context of unusual experiences to explain events. In the pandemic, journalists have turned to the testimonies of medical professionals narrated on their social media accounts in order to render the dimension of the pandemic and to cover the event as it unfolded. In the research process, we used a narratological approach to the media narrative (récit médiatique) (Grevisse, 1997; Lits, 2011, 2012) used as journalistic practice (Vanoost, 2013; Pélissier & Eyriès, 2014). The study corpus consists of three news stories based on the story of the military doctor selected from a quality newspaper - Adevărul, a tabloid - Libertatea, and from the HotNews site.
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The presented professional text recording the interesting studies and scientific papers for the years 2018 – 2022, which brought many changes to the life of society and new challenges to the world of media. These challenges were also reflected on the pages of Questions of journalism in their monothematic section and in the section with an open offer. Part of the presented text is also a reminder of the partial re- sults of inter-faculty research from the mentioned years and published memories of personalities that were of great benefit to the quality of journalism.
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The origins of Hungarian journalism in Romania are linked to the political emigration of 1849. Following the intensely national/regional struggles that took on the character of a civil war, its actors endeavored to nurture within their readers a sense of love for the trampled homeland, while simultaneously fostering feelings of respect and gratitude towards the host country. This study examines the evolving mission of reconciliation and mediation undertaken by the Hungarian weekly newspapers in Romanian Old Kingdom throughout a span of over five decades, during which the relationship between the two nations was burdened by perceived and genuine grievances, leading to suspicion and animosity. The scheming of Viennese agents, the imposition of official censorship, the scarcity of literate readers, and the absence of the Hungarian character set represented minor obstacles. Despite the sensational and domineering expressions of the domestic press workers and the inundation of false anti-Hungarian accusations in the Romanian journalism that infected both national and European public opinion, the Hungarian press in the Romanian Old Kingdom presented examples of historical shared destiny in a measured and constructive tone, offering the singularly valid long-term recipe for reconciling the two neighbor peoples adrift in a Slavic and Germanic sea without companions.
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The text of the article raises the issues of the impact of social media on adolescent girls, and social activism and educational activities aimed at youth. Author takes attempt to develop a support and education strategies.
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