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The paper deals with the genealogy, phenomenology and forms of Fear in the media and with the most typical techniques ofbuilding and using it during the coverage of political and social events in the world’s and Bulgarian media practice.
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The article analyzes the stereotype of the “typical librarian” in popular culture (films, books, television series, commercials). It traces the origin of the stereotype, its sustainability over the years, and the opportunities for change due to the emergence of online social networks and platforms.
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