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In the times of the image culture, an extremely important element of media education is the dissemination of knowledge about the specifics and determinants of visual communication in the media, especially those inspired by public relations tools. The world of influencers, youtubers and video bloggers is often the environment for the dominant reception of media messages among kids and young adults, especially those with smartphones. The paper aims to outline areas in which knowledge about imaging has its application in the area of media education, and to provide examples of PR activities shaping the reception in these fields. Visual media education should develop the visual literacy of recipients including knowledge on PR visual activities. Through the intentional and creative use of visual competencies, the recipient can better communicate with others. At the same time, the awareness of the participation of PR tools in media content is related to social attitudes of children and young people, especially to the consumption and market behaviours.
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Making decisions about the purchase of products are often suggested by the information provided by bloggers, as well as their opinions, suggestions, or advice. Increasingly, this is done without the traditional forms of advertising. This article describes questions related to building trust to bloggers in social media and issues related to creating relations between bloggers and their recipients. The aim of the paper was to examine how bloggers become popular sellers of various products. The author tries to find answers to the following questions: What are the tools and techniques for building trust between bloggers and recipients? How the selection of the techniques is changing over time? Which of them are the most effective? To achieve the goal, two blogs were analyzed, the authors of which became sellers of selected products. The presented analysis allows to better understand how the processes of establishing relationships, building trust, and possibly influencing the shopping decisions of Internet users are observed in the Internet space.
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Uczestniczyć w czymś to znaczy być czegoś częścią, zatem fundamentalne dla fenomenologii ekranu pytanie brzmi: czy dzięki ekranowi, dzięki temu, co jest na nim wyświetlane, można stać się częścią wydarzenia, którego wizję ekran nam udostępnia?
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On June 11, 2020, a young man armed with a knife committed a stabbing spree at a school in the Slovak town of Vrútky. The perpetrator killed one man and injured five, including two pupils. Also, two police officers suffered injuries during the subsequent police action. We deem this incident, widely covered by mass media, as an opportunity to discuss the ways the mass-media report on this kind of tragedies and portray perpetrators as well as victims. What do we, as journalists, really know about the attack? And more importantly: What do we need to know before we decide to cover this kind of crime?
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To understand how the Corporate Citizenship (CC) process in the Nabeiro - Delta Cafés Group emerged and has been developed over more than fifty years. The small enterprise, with three employees, that turned out to be today Delta Cafés Group was born in 1961, under a dictatorial regime in Portugal, in a small village in the south of Portugal not far away from the Spanish border, by the hands of its still actual owner was the purpose of the intrinsic and descriptive case study being presented here. What characterizes a descriptive case study and allows it to be autonomous in the face of exploratory and explanatory case studies, is precisely the purpose of it being to allow a description of the phenomena in their context. In the eighties and due to the enterprise growth two different branches were developed, the commercial and the industrial one. At the turn of the century the group with its activities in sectors that go from the coffee industry to the real state, was really consolidated having the structure it has today. The group seems to have had since its beginnings a great preoccupation with the well-being of its employees, as well as the community where it was developed. The main research question is precisely how does an organization that will turn 60 in two years manages to be seen as an important catalyst for societal development as well as what has been the importance of the communication department in all the process. Shall we go beyond the concept of corporate social responsibility (CSR) and speak about a process of corporate citizenship (CC)? What’s the role of the Public Relations (PR) practitioners in this process?
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News is information about a recently changing situation or a recent event. The news brings development and change within itself. In order for a message to become news, it must undergo some movement. The movement of news is one of the most important features of modern television news, which includes its relevance, traceability, exclusivity, audience orientation, competitiveness. Today, the news movement is part of every single news program, and the study of this movement gives conclusions that outline in a peculiar way the current picture of television news.
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The online environment determines not only the birth and the development of social causes but also the linguistic and stylistic features of their realization. Charity texts require a specific style that has adopted to a great extent the rules for sending creatives. The development studies these specifics and identifies the factors that turn a text into a tool that guarantees the effectiveness of the realization of the causes.
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Social media has significantly changed the world of journalism and this change doesn’t mean the death of traditional journalism but its transformation. The reports of the death of professional journalism are greatly exaggerated despite the power of social media is on citizen journalists’ side. Мillions of people being the first to report on earthquake, terror attack, crime via their social media pages but professional journalism has to check the facts and to provide impartial information to help people understand and engage with the world around them. News coverage is a partnership and this article focuses on the partnership between citizen journalism and professional journalism and how it could act in the public interest. Social media have been used to empower citizens around the world especially in underdeveloped regions with less democratic political regimes, censorship, greater poverty, malnutrition, etc. But there are threats that should not be underestimated as fake news and hybrid wars, hate of speech, and many information traps. Making their stories journalists from mainstream media have to contribute to rumor verification on social media. They must protect not only freedom of expression, but rather freedom of the consequences of that expression. The debate over the role of social media in post-industrial society and in the transformation of traditional journalism is not finished yet - it just starts. This role is because the credibility of the official rumor-debunking messages was commonly questioned.
More...Препятствия и перспективи пред музикалната индустрия в контекста на пандемията COVID-19
The article aims at the problems of worldwide music industry in the context of the COVID-19 pandemic and explores potential ways to overcome them. The text has both a scientific and practical focus, describing events within the time frame 1 December 2019 – 31 March 2020 and attempting to provide a prognosis for future development of the emergent situation, with particular emphasis on its financial aspects. Besides presenting and analyzing facts, the research seeks after appropriate solutions for the crisis-affected creators, performers and distributors of music. A number of local and international examples are used for this purpose.
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The boundary between reality and the sense of reality which social media platforms have created is about to disappear completely. Therefore, it is of importance to proceed with multidisciplinary research on the influence of social media upon the emotional and information needs of the individual. The present paper reviews two theories, a theory of sociology (The Thomas Theorem) and a cognitive theory (The Optimism Bias), and proposes their application in creating new software architecture algorithms which will accommodate the emotional environment of social media sites to the preferences of the individual so that all of their information and emotional needs are satisfied.
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Network journalism is completely changing the concept of journalism, its functions, and its understandings. This kind of journalism presents the abilities of a group of people - professional journalists and users to work together online and to create stories. The journalists could rely on the audience to help them in the news coverage, to create links between stories on the same topics, to act as effective sources of information. Although networked journalism is similar to other concepts as online journalism, citizen journalism, participatory journalism, it includes some specific characteristics as interactivity, hypertextuality, multimedia, personalization, digitalization, decentralization, hyper-locality, etc. The article includes part of the representative media content analysis made by the media analysis agency „Perceptica" in 2019, covering forms of Bulgarian online users' participation in the media content creation, as well as their assistance in the public debate on important and interesting topics. Three social problems are analyzed, that concerned the Sofia Municipality activity for the streets, pavements, and public areas repairs in 2019 - the pavement change in the garden around „St. Cyril and Methodius and their five disciples" church, the flood on the „Solunska Str." after pouring rain and the repair of „Graf Ignatiev Str.". All of the cases provoke an active reaction from the users, who publish photos, videos, collages, posts, and commentaries.
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This article is dealing with the pressing issue of the nature of social media, in the light of their increasingly broader and deeper penetration into all spheres of human life, and in particular, their impact on journalism and the media.
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Since their popularization in social media “Me Too” and “Time’s Up” movements have attracted society’s attention and mass media’s interest to the widespread problem of sexual harassment in everyday life. The aim of this article is to analyze the key characteristics and problematic aspects of these two movements. Making a critical review of journalistic materials and scientific researches, the article seeks the answer to the question which aspects are hindering both movement’s transformation in long-lasting social movements with tangible changes to society’s attitudes.
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The aim of the article is to explore the dependence of communication - creativity and its influence on the development of contemporary societies. The task is to outline the key role of communication in the development of creativity. These processes are viewed from a linguistic and social psychological point of view. The main thesis is that in today's multicultural global world, creativity is a fundamental prerequisite for human progress. The emergence, development and realization of creativity is most successful in an environment that is the intersection of different cultures. Full immersion in that environment requires effective communication. The development and level of creativity in any given space and time relate directly to the communication of ideas as well as the areas and environment that will accept and realize the offered intellectual product. Communication is the fusion of creation, survival, and development of each community, from the smallest ones such as a family to the large creative teams and corporations. In each community, communication also acts as a regulator and coordinator of the processes within it. The human imagination and the new forms and images that are created in it are the engines of every creative process, and communication between individuals is the determining factor for the making and development of the creative environment and the realization of ideas. The article follows a scientific and analytical approach in clarifying the basic prerequisites and presenting arguments.
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