WIE WEIT GEHEN PUBLIC RELATIONS? WARUM KRISENKOMMUNIKATION?
WHO WEIT GEHEN PUBLIC RELATIONS? WARUM KRISENKOMMUNIKATION?

Summary/Abstract: This article aims at underlining the permanent evolution of Public Relations. It also attempts to get a grasp on the different sectors of the PR industry as well as on the importance of considering each one for the successful management of an organization. If PR was initially understood as communication to the media and Event-PR, nowadays we should also consider sectors like Public Affairs, Investor Relations, Corporate Social Responsibility, Crises Communications. The second part of the article focuses on the Crises Communications as one of the fastest growing sectors in the PR.

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