REGIONAL ATTRACTIVENESS WITHIN TERRITORIAL MARKETING CONCEPT: UKRAINIAN CASE STUDY
REGIONAL ATTRACTIVENESS WITHIN TERRITORIAL MARKETING CONCEPT: UKRAINIAN CASE STUDY

Summary/Abstract: The article analyzes the attractiveness of the regions of Ukraine based on the application of basic econometric methods. The author’s approach to the definition of regions from the stand-point of the concept of territorial marketing is proposed. The dynamics of regional development are presented and, accordingly, the analysis of the competitiveness of the regions of Ukraine in the period 2014-2019 is carried out. The basic trends of regional development are determined. An analysis of the interdependence of macroeconomic processes and their impact on the meso level. The results of the analysis form a methodological basis for in-depth research, in particu-lar, the formation of organizational and economic mechanisms for managing the marketing attractiveness of regions.

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