Preferencje turystyczne seniorów - słuchaczy krakowskich uniwersytetów trzeciego wieku
Tourist preferences of seniors participants of Krakow Universities of the Third Age

Summary/Abstract: The progressive aging process of societies is observed worldwide and tourism is one of the ways to activate elder people. The aim of this study is to identify the main preferences of seniors in various aspects related to tourism activities, as well as barriers that might limit or even prevent them from travelling. The study was based on a questionnaire survey carried out on a group of seniors associated in selected universities of the third age in Krakow. Based on the research, it was found that the participants of the study belong to a group of active seniors who usually travel domestically for tourism and leisure purposes. In addition, they prefer off-season holidays, and indicate financial limitations as the main barrier. The findings presented in this study may prove useful for the tourism and hotel industry, which should appreciate the potential of senior tourism especially in the context of the operation of tourist resorts out of the main holiday season.

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