STORYTELING AS AN ELEMENT OF KNOWLEDGE MANAGEMENT IN CULTURAL HERITAGE
STORYTELING AS AN ELEMENT OF KNOWLEDGE MANAGEMENT IN CULTURAL HERITAGE

Summary/Abstract: Cultural heritage exist in a complex system of interactions and continuous transformations that suggest thinking about intellectual capital as a dynamic entity that develops from a potential state to a living, operational one. The strength of a cultural institution is largely determined by how well it functions as a system for finding and disseminating information. Cultural enterprises are also characterized by the fact that most people who use what they offer can do so for the sake of personal enrichment, which means that, regardless of the practical application of what is learned, participation in learning activities is the biggest motivating factor for inclusion. It follows that institutions must detach themselves from designing passive interpretive activities of the audience and move towards creating programs that are participatory and collaborative. Therefore, the aim of this paper is to point out the importance of storytelling as one of the most important techniques for active knowledge management in culture.

• Details
• Contents