Zarządzanie jakością w dziennikarskich procesach pracy
Quality management in journalistic work processes

Summary/Abstract: The subject of the analysis is the sphere of media economization and specifically the problem of quality in journalism. The article tries to show that quality assurance in journalism is a task not only for authors, editorial teams, media companies, it is a social issue. The aim of the article is to indicate the most important dimensions and criteria of quality and to build a theoretical interpretation of quality management adequate to the work of journalists and the functioning of media organizations. The author suggests that the crisis of responsible journalism coincided with the crisis of democracy observed in all media models. In Polish scientific discourse, the subject of quality in journalism is almost absent. This lack is not compensated by considerations devoted to professionalism, professional culture, and even more so to deontology of journalism. The presented article attempts to include the issue of quality in the economic theory of media, indicating areas in which high-quality journalistic products or services create value that increases the competitive advantage.

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