How the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines
How the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines
Author(s): Arleta HrehorowiczSubject(s): Social Sciences, Media studies, Communication studies, Sociology
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: generation Z; press; society; message effectiveness; sentiment analysis
Summary/Abstract: The subject of is study was the image of contemporary young people in Polish opinion magazines. The research problem was identified as the manner in which the opinion-forming press creates the image of the Z generation. Nearly 500 issues published by 10 weeklies in the period between 2015–2016 were analysed. As a result, knowledge was gained on how readers evaluate their message. Moreover, the question was answered as to which of the public, economic, and private spheres of young people’s lives the editors emphasize most distinctly, as well as which categories assigned to these spheres arouse most emotion among readers.
Journal: Zarządzanie Mediami
- Issue Year: 9/2021
- Issue No: 2
- Page Range: 319-338
- Page Count: 20
- Language: English