THE EXAMINATION OF THE CONSEQUENCES OF THE SERVICE VALUE IN THE CULTURAL SERVICES
THE EXAMINATION OF THE CONSEQUENCES OF THE SERVICE VALUE IN THE CULTURAL SERVICES

Summary/Abstract: The peculiarities of services necessitate special approach in case of the discussion of service production and service evaluation. Nowadays the academic sphere also pays a growing attention to the analysis of consumer value as it is one of the main indicators of long-term business performance. The analysis of cultural service value is relevant for several reasons. Cultural organizations and cultural values play important roles in the touristic appeal of a settlement and its economic development. In our research we analyzed the influence of the value of cultural service on the trust and commitment of service providers. The methodology of the research based on a survey and the sample was chosen from the Western and Central Hungarian Regions. To validate the results obtained by the former survey, we conducted focus group interviews in 2020. Our research proved that the value of cultural service has a direct positive impact on trust and a direct and indirect impact on commitment of service providers. Based on the research findings we gave some recommendations for the entities in the cultural sector. Maintenance and the rise of cultural service value have a key role in the trust and commitment of service providers.

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