Nagość w kampaniach społecznych w świetle koncepcji zarządzania uwagą
Nudity in Social Campaigns in the Light of Attention Economy

Summary/Abstract: This article offers a quantitative analysis of social campaigns showing naked bodies, with the focus on what social problems are portrayed with the use of nudity and whether the images of nudity are of a direct or indirect character. Other questions posed in this article are whether nudity has a gender, what does it symbolize and what associations does it generates in the recipient. My research shows that nudity (primarily female nudity) is deployed in campaigns of a wide thematic array and is endowed with various meanings.

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