W kierunku komercjalizacji działalności społecznej – różnicowanie sposobu prowadzenia działalności przez podmioty ekonomii społecznej w efekcie ich ekonomizacji
Towards the Commercialisation of Social Activities – Differentiating of Mode of Operation by Social Economy Organisations as a Result of their Marketisation

Summary/Abstract: An increasing number of social economy organisations (SEOs) is undergoing marketisation. In Poland this process is initiated mainly by the state and its policy, which aims to increase the independence of SEOs. Marketisation causes changes in these entities’ mode of operation. The present article illustrates this phenomenon using co-creation analysis. The aim of the article is to present a different approach to the activities carried out by SEOs, which is the result of their marketization. The article was created as a result of the literature studies and the research carried out on a group of SEOs – participants of the MOWES project. The most important conclusion from the research is determining the differences in the use of co-creation in the case of different types of activities conducted by economising social economy entities. The research shows that the scope of co-creation changes with the change of activity. The greater the marketisation of SEOs activities, the smaller the co-creation. Marketisation changes the open cooperation model to a more closed operating model.

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