Weapons, fire and dangerous men: multimodal argumentation of magazine covers featuring president Donald J. Trump
Weapons, fire and dangerous men: multimodal argumentation of magazine covers featuring president Donald J. Trump

Summary/Abstract: The paper deals with the visual and verbal modes as well as interrelations between them employed in dominant argumentation on the British and German magazine covers devoted to president Donald J. Trump. Following the concept of multimodality and the notion of enthymemes the author discusses analogy and causality as predominant types of argumentation occurring on the covers of THE ECONOMIST and DER SPIEGEL and illustrates the contribution of the visual image to the (re-)construction of the tacit components of the argumentation.

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