The Way of Marketing Communication Data Visualization in the Context of the Groundswell
The Way of Marketing Communication Data Visualization in the Context of the Groundswell

Summary/Abstract: Analysis, processing, and subsequent data visualization are an integral part of the processes that take place in both the private and public sectors. The concept of the bottom wave is an everyday part of most people's daily lives. At present, we know various forms of displaying data in a visual form. By applying different options, we achieve different degrees of purity of message perception in percipients. The present paper clarifies what type of visualization is most ideal in the environment of digital devices. The research methods used in the paper are the analysis of primary and secondary sources in the form of professional and scientific articles and texts supplemented by a questionnaire method to measure the speed of reaction of the percipient to the presented visual element on mobile devices. The results are translated into the conclusion that the ideal visual code is a group bar graph optimized for mobile devices. The added value is, in the theoretical level, especially in the basic explanation of the essence to choose the ideal visual element and in the practical level it helps in deciding how to visualize the data.

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