New Normal: Digital Leadership
New Normal: Digital Leadership
Author(s): Axel Müller, Alena MüllerSubject(s): Health and medicine and law, Present Times (2010 - today), ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Collaboration; Digital Corporate Culture; Digital Leadership; Home Office; Skills; Trust;
Summary/Abstract: The megatrend of digital transformation is evident in several sub-aspects – for example, in the course of coping with the Coronavirus pandemic, in an unprecedented and intensive use of the home office for many employees. For employers, this is associated with innovation in work organisation (trans-local working) and leadership (digital leadership). The relationship between managers and employees in virtual contexts will have to establish a different balance of trust and control, and different communicative routines will have to develop. This paper explains whether (and to what extent) the current form of the home office will continue to exist after the pandemic and what adjustments companies will have to make. This is because – and this much is clear – in the post-Corona era, there will be a new normal in the working world.
Journal: Megatrendy a médiá
- Issue Year: 8/2021
- Issue No: 1
- Page Range: 466-476
- Page Count: 11
- Language: English