Bireysel Banka Müşterilerinin Online Bankacılığa Yönelik Tutum ve Davranışlarının İncelenmesi
Examination of Attitudes and Behaviors of Individual Bank Customers Related to Online Banking

Summary/Abstract: This research was conducted to examine the attitudes and behaviors of individual bank customers towards online banking. The questionnaire prepared for the purpose was applied online between 12-31 December 2020 with the approval of the Ethics Board of Niğde Ömer Halisdemir University on 10/2/2020 and 7227. The data obtained were analyzed in SPSS 22.0 statistical program. Frequency and percentage analyses were used to determine the descriptive characteristics of the participants, and mean and standard deviation analyses were used to examine their attitudes and behaviors towards online banking. In the study of the attitudes and behaviors of participants towards online banking according to their descriptive characteristics, post-hoc analyses were applied to examine the source of the groups with differences after the T-test, one-way ANOVA test and Anova. Individual bank customers towards online banking as a result of research that were quite positive attitudes of the participants towards online banking to do most of what gender and the absence of differences in attitude and behavior compared to their age, their marital status, educational status, and according to frequent use online banking, it was determined that differentiation.

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