Images of Sexuality in Television Drama Production
Images of Sexuality in Television Drama Production

Summary/Abstract: Scenes of sexuality in media production are today one of the proven ways, in which you can get your audience's attention. These images are mainly used in television drama, especially in the genre of "situational comedy", while paradoxically, the sitcom should have primarily elements of humor. However, at the expense of witty situations, sexist or similar depictions are often inserted into the genre-type mentioned above, which more often saturate the recipient's amusing need. In the present study, we examine the question relating to images of sexuality and clarify their presence in the media reality, specifically in television production. The explication of the pertracted phenomenon is based on the opinions of J. Orlebar, V. Slunčík, S. Tarrant, B. Calvert, P. Hartl and H. Hartlová, P. Horňák, M. Durham and the publications of many other relevant theorists. The subject of the paper is not only to present the occurrence of sexual images in contemporary situational comedies. Our intention is also to reflect the theoretical knowledge of the problem. The primary aim of the paper is to clarify the issue of images of sexuality in media production, respectively to prove their existence in Slovak and foreign sitcoms. For the purposes, we use mainly logical-conceptual methods of text analysis in conjunction with qualitative content analysis. The ambition of the paper is to map the current state of television production in the context of a research phenomenon.

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