Communication of Churches and Religious Communities in Slovakia Via Social Networks
Communication of Churches and Religious Communities in Slovakia Via Social Networks

Summary/Abstract: Social media are nowadays extremely popular and widely used communication tools. At the same time, social media have powerful economic and marketing potential that can compete with well established media, such as print, radio broadcasting and television. Given the fact that people spend a lot of time connected to social media, companies and organizations, including religious and church-related ones, use these media to communicate with their supporters and general public, too. The article deals with registered churches and religious communities and their communication via social networks. The authors investigate if churches and religious subjects have set accounts on the most used social media and how much do they use their accounts for communication with their church-goers.

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