Finansijska analiza i njeni instrumenti u funkciji poslovnog upravljanja
Financial analysis and its instruments in the function of business management

Summary/Abstract: Modern business is characterized by constant changes and intense competition. That is why companies must react in time and invest financial and human resources in measuringerformance, in order to achieve business goals. Thus, companies will be successful in achieving planned goals, such as profit, competitiveness and increasing market share, if they continuously assess their performance and monitor their progress. Such progress can be assessed as financial, but also non-financial. The aim of this paper is to present and explain the tools and instruments used to measure the financial performance of economic entities. The paper especially emphasizes the relations between the financial performance of the company and other organizational business results in the context of establishing efficient financial engineering and business management.

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