Contribuția UNESCO la protecția și promovarea diversității expresiilor culturale.
UNESCO's contribution to the protection and promotion of the diversity of cultural expressions

Summary/Abstract: Cultural expression, in any form, has lost strength in the multitude of social communication channels and networks. The expressiveness was weakened by the convenience of the users, their conformity and the minimization of the expression. At the same time, new technologies, digitization in the first place, offer ways of cultural communication, of unprecedented capacity, from major public projects, such as "Europeana.eu", to projects that draw attention to the free movement of ideas. The contribution of the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the protection and promotion of the diversity of cultural expressions is analyzed in the context of legal cooperation - national, European and international - and emphasizes the reception and implementation of the principles of cultural expression. Cultural diversity is not only an important economic element (it represents over 6% of the global economy), but it is also a factor that can stabilize human relations with important consequences in terms of economic, technical, technological cooperation. Regulations in the cultural field, superimposed or in the form of a puzzle, at regional level (European Union, Council of Europe) and at international level (UNESCO, WTO) must be defined by the same policies, principles and strategies because, in case of on the contrary, they will cancel each other's effects.

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